Charnell Lucich



I have been an iPhone user since the first iPhone came out. Until a few months ago. I made the leap over to Android and picked up a Nexus 5. I tried to use Android a few years ago, was pretty miserable with it, and quickly ran back to cuddle with my longtime buddy – Apple.

Over the last 10+ years my cell phones get heavy use for work related things and I’m accustomed to using my phone and not carrying around a laptop or a tablet. It’s convenient. Since I made the switch to Android this go-round, my work life has been much easier. Much. My e-mail client Nine is my new best friend, Google docs is my savior, and other apps I use for work along withvthese two are just simple and work flawlessly together. Android has come a long way over the years and I’m loving it.

So what’s the dilemma?

I keep up with tech. I’m a gadget girl. I stalk technology 24/7/365. I dream technology. Okay..maybe I don’t go that far. Maybe. I sold my iPad (that I’ve also used continuously since the beginning, upgrading to the latest and greatest year after year), and purchased a Nexus 7. Love it. I use an Apple laptop for work. I use Android for personal everything.
I love both, but I feel like I get so much more with Android. Then here comes the iPhone 6 and now I find myself struggling. Being a techi-gadget-geek-girl, an Apple and Android lover, what is a girl to do? #firstworldproblems (yes, I did it.)

Now let me say that I am _not_ the techie who has to show off all my latest and greatest gadgets. I’m not the “ooooh…look at me! Look at the new coolness I have!” I research and buy my gadgets wisely based off of what will work best for me then keep them to myself and enjoy them. I mean, there have been times that I’ve researched for over a year and end up purchasing something that’s a little dated – and that’s okay because the latest model wasn’t a good choice.

I’m keeping up with all the rumors and speculations of what’s to come with the iPhone 6 and I’m drooling. I’m seeing the pictures of its beauty. I’m glancing over at my not-so-fancy/kind-of-plain Nexus 5 and understanding that while it’s not sleek, nor fancy, it’s done everything I’ve wanted it to do, easily. But I’m a gadget girl! I want to play with everything new and cool! Everything! What if the iPhone 6 with the new iOS 8 can do everything that I need it to do with ease and grace?

I’m pretty sure I won’t go out and buy an iPhone 6 when it’s released. I’ll watch it. Read the reviews from real world users. And wear a bib…

I would love to hear others opinions on both Android and iOS, what you primarily use it for (work or personal), and why you’ve chosen it. You may offer reasoning that I haven’t thought of (for either) that will help make decisions easier in the future.

Life's Choices. It's up to you.

Haven’t done one of these in ages. Then again, I haven’t really been here in a while either. I’m trying to change that. Really.

With the Holiday’s fast approaching *groan*, I’ve recently realized how different they’ll be this year. There aren’t any kids at home to help cook and bake, there won’t be any having to sneak around the house late at night while the kids are sleeping to wrap presents and put them under the Christmas tree, there won’t be much of anything now that the kids are grown and on their own now. And since they’ve been on their own, it’s given me the time to slow down and really think about the things that I love and appreciate today. Because you know, I had that whole Mom-thing going on and when that goes on all that you think, live, breathe, is well…anything to do with the Mom-thing.

So, on to the 10 things I love…


  1. Me time.
  2. Standing on my patio early in the morning, coffee in hand and watching the sun come up.
  3. My Keurig Platinum.
  4. Spending time with my Granddaughter.
  5. Bundling up like a snow bunny and having these Texans laugh at me (because to them, it’s not cold here yet). This seems to take place every year.
  6. Long drives to places unknown.
  7. Apple products. Don’t judge.
  8. New shoes and bags.
  9. Cooking and baking.
  10. Helping people grow and succeed in life (work or personal).

Please comment and share what you love or start your own love list and share a link to it.


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Albert Einstein. A brilliant and famous man who really nailed it with that quote (see subject).

I have my morning routines as most of us do and one of them is reading LinkedIn. This morning I came across an article that really stood out to me and caused me to think (again) about a topic I’ve been researching for the last 6 – 7 months or so.

In the early part of this past summer, Gallup released its “State of the American Workforce” report – a massive research undertaking that identified how connected and contented people feel in their jobs.  It’s from this study, 150,000 personal interviews over the course of a year, that researchers determined only 30% of us are fully engaged at work.

The news got even worse a few days ago when Gallup announced the results of its global workplace study.  Across 142 countries, they discovered only 13% of the working population does much more than show up on time and meet the minimum expectations for their jobs.

Take a look at these worldwide results:

  • 13% Engaged: Employees feel a strong connection to the success of their organization – almost as owners – and invest significant discretionary time and effort. 
  • 63% Not Engaged: People feel less connected to their work and are disinclined to display initiative.
  • 24% Actively Disengaged: Workers who are unhappy, unproductive – and liable to spread their negativity to co-workers.
    • This means 87% of the world’s working population is not meaningfully engaged in, or otherwise enthusiastic about their jobs.
      • Worldwide, actively disengaged employees outnumber engaged employees by nearly 2:1.
      I believe it. I see it every day. Everywhere. Whether it’s at work, at my local stores that I frequently visit, …. everywhere.

      So, what’s the single greatest reason the world’s workforce is disengaged?

      Too Few People In Leadership Roles Are Well-Suited For The Task

      So what’s the secret to great leadership today? See the subject of this post. Albert Einsteins logic applies here.
      The reason so many people are distressed in their jobs today is because our traditional ways of managing them no longer work.  To solve our engagement problem, therefore, we must collectively adopt the practices that do work and select into management only the people who have the desire and inclination to implement them.
      Research shows that employees have dreams and aspirations of work that far transcend a paycheck.  They want to grow, do meaningful work, and be made to feel valued for all they contribute.  Not surprisingly, leaders who go out of their way to help people attain these goals end up having a profoundly positive effect on how they feel about their work. – See more at:
      How many of you experience this today (whether you see it or have 1st hand experience)? Do you see leadership (whether it’s a manager, a director, or a higher position) caring more about helping others grow, develop, and succeed or is the focus more exclusively on their own ambitions, recognition, and
      Check out “The Single Greatest Reason The World’s Workforce is Disengaged” over at Mark Crowley’s site and read the rest of the story –

      I’ve struggled for a long time now over this blog.

      • Do I continue?                                                                                       
      • Do I write about tech?
      • Do I write about personal-anything-I-want stuff?

      For a long time this blog was filled with a lot of tech, then on to marketing related posts, and slowly came to it’s death filled with a little bit of everything. I’ve spent some time going through old posts from over the years and it was quite the eye opener to see just how much my life changed over time. I mean, I went from the totally geeky, happy, tech girl to the what the hell was I thinking marketing girl, to what seemed to be utter confusion. I can look back and pinpoint with every post what was going on in my life at the time both personally and professionally. That’s a closed door that I don’t really think I care to open again. Ever.

      Fast forward to today. I’m happy. Could I be happier? Of course! Everyone could stand to be happier. But I have no complaints. I mean hell, I’m finally back (1 year now) in a working environment that is full of creativity, vision, laughter, and smiles. Sure there’s frustrations from time to time but they don’t last long. At all. I’ve got a rock solid team(mate) that I’d trust with my life. I’ve got my days filled with a little bit of tech and a little bit of …. life. To me, it’s a great combination. Especially for work!

      Outside of work – I’m happy. I’ve recently started a new diet lifestyle change, so that’s a huge plus. My kids are slowly moving forward and getting their lives started and stable (huge for a Mom!). Everything in life is slowly once again falling into place.

      Life is good.

      So back to this blog. I’m not sure what I want in this space. Or if it even matters. Maybe for now I just open it up and type. Type about whatever I feel like typing about. I think for now, that’s good enough for me.


      Wow! So much has taken place over the last 3 years that I’ve completely forgotten about this blog. If it wasn’t for my newest adventure, I probably wouldn’t be here now. Three years have gone by and I’ve had so many changes in my life take place. Career changes, lifestyle changes, and then some.

      I’ve been spending a lot of time over this last year thinking about an adventure. Nothing that I’m looking to make a profit off of, but more along the lines of becoming active publicly on what I love to do in my spare time. Cook. If you’re familiar with my page on Facebook, you already know that the majority of my posts are pictures of meals that I’ve cooked or desserts that I’m baking. Maybe I’ll bring this little space on the Internet back to life and share some of that over here too.

      You probably won’t find many marketing or IT related posts here anymore. That’s no longer my life and hasn’t been since 2010. Maybe I’ll dive into that one day. What you’ll find here is more of “me”. Which may or may not interest you and if it does and you enjoy my posts, great! If not, well thanks for stopping by anyway, even if it was a brief visit. (=

      So with that said…I’m back. I’ll be spending the near future making some changes around here and pretty much starting over and giving you a little glimpse inside my World.

      To new beginnings…

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